Despite the launch of NVIDIA’s RTX 4060 Ti yesterday, it seems that gamers continue to shun the latest consumer graphics cards, and this can be attributed to several factors.
The launch of the RTX 4060 Ti failed to generate consumer enthusiasm due to high market prices. Gamers don’t seem to be impressed by the value it offers at its €434 price tag. For our part, we have no plans yet to include this model in our comparison of the best graphics cards.
A card that sees no evolution in performance
The main reason for this is that, taking DLSS 3 into account, performance only sees an average increase of around 15% compared with the RTX 3060 Ti. Without DLSS 3, gains are extremely low, in the 1-3% range, and we can even find negative gains. The Gamer Nexus video shows us this via various in-game benchmarks. The video is not in French, but the graphics are self-explanatory:
DLSS 3 delivers significant performance gains and visual fidelity far superior to other upscaling technologies such as FSR and XeSS. But without this technology, the 4060 Ti remains at the level of the 3060 Ti in rasterization, which is more than disappointing for a new-generation card.
According to GDM, a Japanese company that monitors data from major retailers, only one person turned to a well-known retailer in Japan to buy an NVIDIA GeForce RTX 4060 Ti graphics card.
Many factors come into play, but the fact that the RTX 4060 Ti sells for around 69,800 YEN (500 USD) in Japan, due to high local taxes, makes the GPU economically unaffordable. The RTX 4060 Ti also not very popular in Germanywhere the country’s largest retailer, Mindfactory, sold just 20 units. This led to a price adjustment, with the recommended retail price of the card set at €419, which is lower than the suggested launch price of the RTX 40 series.
nVidia GPU launches 2023: Graphics cards sold at german retailer ‘Mindfactory’ at launch day (incl. night, ~12-14h after launch)
4070Ti (Jan): ~540 units
4070 (Apr): ~315 units
4060Ti (May): ~30 units– 3DCenter.org (@3DCenter_org) May 25, 2023
No real significant added value
This is the first time since 2020 that we’ve seen this downward trend in NVIDIA GPU launches. We’ve all heard stories of people queuing for hours to get a graphics card and having to pay exorbitant prices. This decrease indicates that consumers are still reluctant to pay a higher price if they don’t see significant added value. In the case of the RTX 4090, although the graphics card was priced at a hefty US$1,599, it offered a substantial increase in performance that justified the extra cost.
The rest of the range has not seen such marked improvements from one generation to the next, and the RTX 4060 series is currently the lowest-performing in terms of graphics rendering.
Of course, DLSS 3 and ray tracing-intensive games run very well on Ada GPUs, but it seems that this is not enough to encourage the majority of gamers to switch to newer cards. If nothing changes, this could have an impact on future launches, such as the 16GB variant and the RTX 4060.